Site Planning Guide
use the following Web Site Planning Guide to determine how Quillfire
can help you with your web site.
- Quillfire will
provide an initial evaluation of an existing web site, or
a consultation for a new web site, at no charge.
- Site Planning
- Quillfire will design a new or updated site in consultation
with the Client, including the following factors:
- Purpose, e.g.:
- To provide
more information about the Client to someone who has
had an initial contact.
- To provide
up-to-date information on the Client's activities.
- To provide
useful information in the Client's area of expertise.
- To present
a body of information the Client manages/generates,
e.g. in a database.
- To create
a favorable impression of the Client.
- To develop
a qualified list of prospects.
- To catch
the attention of Internet users happening upon the
site randomly or from a search engine.
- To sell
products directly, taking credit card information
over the Internet.
- To encourage
potential customers to contact the Client by phone
or mail to consummate a sale.
- To make
product information and price lists available to distributors/customers
(e.g. web sales flyers).
strengthen brand identification.
explore new markets.
needs, e.g. sight impairment;
e.g. English & French;
limitations, e.g. older/text browsers, modems, display
number of pages anticipated (related to page
of main areas;
of levels (second, third level pages, etc.);
of separate sections with different access, e.g. public
section vs. intranet or "members only" password-access
navigation/button bar (with optional "pushed-in"
buttons), image map, top/left menu, total site map;
- clarity, usability, avoiding user confusion;
- page length (vertical scrolling) limits.
specifications as per Client requirements, e.g.:
on graphics/text file sizes, or total file size per
page, to limit downloading time;
minimums: e.g. modem limits, 640 x 480 or greater
display resolution, text-only browsing, screen readers;
suited to special user needs, e.g. sight impairment;
to Government of Canada "Common Look and Feel"
standards/guidelines, Internet Guide, Federal Identity
- CSS (cascading style sheets) requirements;
- menu system complexity: scripting options.
of Client's required style specifications, e.g. The
Canadian Style, Le guide du rédacteur;
technical, academic, informal.
as per the Official Languages Act of Canada;
can provide translation services (sub-contracted)
in English, French and Spanish.
Name (if applicable): Quillfire
can assist the Client in selecting and obtaining a domain
name, if required.
- Visual Design
of Client's existing printed materials (brochures, etc.),
conversion to web formats;
scheme (web-safe palette);
masthead: e.g. including Client logo;
- page widths (flexible/fixed), printing considerations;
- preferred "look", e.g. simple vs. full pages,
more/less motion (animations, rollovers)
- advertising/commercial links.
may provide final text to Quillfire in legible hardcopy,
or in HTML, Word, or WordPerfect format.
can provide writing and editing services, ensuring high
Quillfire cannot guarantee the quality of text over which
it has no control.
- Copyright statement.
- Interactivity: menus, rollovers, forms.
may provide final graphics to Quillfire in high quality
prints, or in one of the following graphics file formats:
GIF (static/animated), JPG, PNG, PCD, BMP, TIF, PCX, WPG,
WMF, CGM, CDR, CPT.
can design custom graphics including logos, backgrounds,
custom photography, etc., at minimum file sizes.
may specify a maximum total file size per page to limit
text should be provided for every graphic.
can produce artwork in a variety of media.
can produce original GIF animations of any type, e.g. logos,
banners, at minimum file sizes.
PDF (portable document format): Quillfire
can use PDF files provided by the Client, or create original
to External Pages:
may provide URLs and their display text to Quillfire in
legible hardcopy or digital file format.
otherwise specified, Quillfire will verify that each URL
links to a web page.
- External links open target page in same or new browser
Compatibility: Quillfire will ensure that the web site will
be compatible with recent versions of Microsoft Internet Explorer
and Netscape Navigator. Other compatibility options can also
- Feedback Form:
e.g., ASP/CGI e-mail response form designed in consultation
- Site Indexing/Searching: options are available from simple
site search scripts to more sophisticated indexing and reporting
systems using MS Index Server and custom meta tags (requires
NT server with Index Server support).
Server Logging and Statistics Analysis: Quillfire
can provide highly detailed statistical information about
how people navigate your site, e.g. where they come from,
which links they explore, how long they stay on any one of
your pages, and whether or not they download files.
A variety of options can be discussed, e.g. for ASP/CGI scripts,
Flash graphics and other advanced features.
- Security/E-commerce features: depending on server support.
Quillfire can provide systems for highly efficient generation
of HTML documents from a database, e.g. Access, Paradox,
specialized to meet the Client's needs (e.g.,
a system could generate numerous, relatively large HTML
documents quickly and efficiently from an Access database,
at minimum file sizes, using ASPs or other scripts);
requires server support.
serious consideration should be given to a number of disadvantages
involved in the use of frames.
can provide attractive and reliable frames design, although
costs will be higher than for non-frames sites.
of Files - Options:
will test a copy of the site files installed temporarily
on Quillfire's web server.
will deliver the files to the Client by e-mail or
will be responsible only for the versions of the files
as delivered above.
can assist with installation on the Client's server,
has upload access to the Client's web server through
a Quillfire-specific username and password provided
by the Client.
will document each upload it performs, including server
file sizes and date-times, and notify the Client in
writing, as well as e-mailing copies of the uploaded
files to the Client for confirmation and verification
will be responsible only for the versions of the uploaded
files as documented and delivered above.
Site Hosting: Quillfire
can assist the Client in selecting a web site hosting service,
page "META" descriptions & keywords (for
search engine use);
on major web search engines, e.g. AltaVista, Google, InfoSeek,
on local or industry-related web site directories;
industry-wide linking pages and negotiating reciprocal
links to and from those web pages;
a site-related "signature" to attach to Client's
outgoing e-mail messages;
Client's e-mail and web addresses on print literature,
stationery, and display advertising;
announcements to special interest groups in Usenet newsgroups
and mailing lists;
printed publicity materials, e.g. brochures.
when there is a maintenance contract in place, only Quillfire
may change the files that are maintained by Quillfire;
verification of links to external pages; updating/removing
links as required;
verification of search engine or other listings; updating
term: site style renewal/"facelift"
contract negotiation purposes, Quillfire can provide
an estimate of charges based on specifications provided
by the Client. For a detailed estimate, the Client
must provide detailed specifications. The contract
will require detailed written specifications.
development contracts can be based on a maximum number
of hours of service.
including web site maintenance can be based on an
annual or monthly maximum number of hours of service.
quoted according to job specifications:
- Detailed specifications required, provided either
by the Client, or by Quillfire for a fee.